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Principles of Applied Artificial Intelligence

Our Vision


PrincipAI’s team of researchers undertake R&D for novel artificial intelligence algorithms that are applicable to financial trading, demand prediction, price forecasting and dynamic pricing including natural language processing in both English and Turkish languages. Besides, PrincipAI develops solutions not limited to some specific AI tasks, but also performs research on the development of next generation AI based solutions that learn how to learn.

PrincipAI’s novel product, NB-FT, which is recently funded by TÜBİTAK and supported by Boğaziçi University, is a one of its kind automated financial price and movement prediction platform. We have been gathering and analyzing large amounts of numerical and textual data both in English and Turkish languages to generate trading signals. NB-FT combines state of the art machine learning well-engineered models to make sequential financial trading decisions and take actions accordingly without human intervention so to maxim ize the long-term financial gain.

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Our Services

  • NB-FT is our financial forecasting and trading platform that incorporates the state-of-the-art AI models.
  • As PrincipAI, we build and deploy well engineered AI models that are customized to our customers’ needs. This way, we help them to improve their business processes and reduce costs through an end-to-end integration together with the power of cloud computing at the back office.
  • PrincipAI provides consultancy on data science related projects such as churn analysis, customer segmentation, new product valuation, building reccomendation systems.
  • PrincipAI develops language understanding models to perform emotion and sentiment analysis of natural language data used for various purposes.
  • PrincipAI augments the machine learning approaches with social network analytics to exploit information obtained from network structure.

About Us


Assist. Prof. Ahmet Onur Durahim

Founder, Principai

Dr. Durahim is an assistant professor at Boğaziçi University since 2013 and he became the director of Data2AI lab at Management Information Systems department. His research interests include artificial intelligence, deep reinforcement learning, data science, social network analytics and cyber security. He holds double major degrees from Boğaziçi University in Civil and Industrial Engineering, and he focused on research at Sabancı University where he also earned his Ph.D. degree in 2012. Prior to joining academy as a professor, he had a professional working experience during 2007-2013 worked as a consulting manager and software architect at Solvoyo Co., an end-to-end supply chain management software development company. He has numerous articles and conference papers published and presented in world-wide recognized institutions. He is an active speaker gives talks on AI at reputable conferences and national TV channels. Dr. Durahim is a professional rower who was a former national rowing champion and represented Turkish national team in Europen Rowing Championship.


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